July 10th has a name in cannabis culture (710 Day, or Dab Day), and at Collective Cannabis in Billerica and Littleton, it’s one of the community’s favorite moments on the calendar. Here’s what the day means and what you’ll find on the concentrate shelves.
The 710 Day Meaning: Where It Came From
The origin is a visual trick: flip “710” upside down, and it reads “OIL”. This is a shorthand in cannabis culture for concentrates, extracts, waxes, and dabs. The term emerged in online cannabis communities in the early 2010s, a time when concentrate culture was building its own vocabulary alongside the rise of live resin production, vape cartridges, and dabbing equipment.
From those early forums and message boards, 710 Day grew into something much broader. By the mid-2010s, dispensaries across legal cannabis markets had adopted July 10 as a calendar moment for concentrate-focused deals, product drops, and educational content.
Who celebrates it? Concentrate consumers and vape cart shoppers, experienced dabbers curious about new formats, and newer consumers who’ve been vape-curious and want a good reason to branch into the category.
Carts for Sale in Billerica
We’re gearing up for an awesome 710 Day celebration. Our full lineup of deals and specials will be announced soon.
Check back shortly to see the exclusive 710 dispensary deals in Billerica and Littleton, product drops, and in-store promotions we’ll be offering.
710 Cannabis Picks at Collective Cannabis
The Dab Day lineup is taking shape behind the scenes. In the meantime, here are our favorites currently on the menu:
- Treeworks’ 007 Up Live Rosin Jam: With a super sweet lemon candy profile and gassy skunk finish, this concentrate delivers an uplifting experience that feels creative, focused, and energetic.
- The Heirloom Collective’s Aqua Sugar: Balancing sweet skunky notes with hints of black licorice, this delivers a smooth hybrid experience that feels calm, relaxed, and creatively uplifting.
- Good Chemistry Nurseries’ Chocolate Menage Live Rosin: Rich in chocolatey, earthy notes with a subtle sweetness, this delivers a smooth, indica-leaning experience that feels calm, relaxed, and gently uplifting.
- Resinate’s Blueberry Crumble: Derived from Blueberry’s Afghani, Thai, and Purple Thai lineage, this crumble delivers a rich, fruity profile with a smooth indica experience.
- Local Roots’ Ice Cream Cake Live Hash Rosin: Rich in creamy vanilla, sweet, and earthy notes, this hash rosin delivers a deeply relaxing indica experience that brings a calm, soothing sense of ease.
- Sanctuary Medicinals’ Cherry Bomb Rocks N’ Sauce: This blends potent THCA diamonds with a terpene-rich profile, offering a flavorful hybrid experience with sweet citrus notes and a calm, happy, relaxing feel.
- Clear Gold Concentrates’ Cap Junky Live Resin: This blends citrus-gas intensity with a resin-heavy profile, delivering an indica-leaning experience that feels relaxed, happy, and sleep-friendly.
- Glorious Cannabis Co.’s Sunset Moonrocks: Infused with concentrate and coated in kief, Sunset Moonrocks delivers a powerful indica experience with earthy, sweet notes.
- Nimbus’ Malawi Dog Cured Badder: This combines African Malawi Landrace and Chem 91 genetics, offering a tropical, fruity profile with a sativa-dominant experience that feels energetic, calm, and focused.
- Smyth Cannabis’ Quattro Kush Cured Badder: This blends 707 Headband, Triangle Kush, and SFV OG F2 genetics into a pungent garlic-and-gas profile with an indica experience that feels relaxed, happy, and sleepy.
Everything You Need to Know Before You Walk Through the Door
To make the most of your visit, join the Collective VIP Club before you shop to access special pricing and more. From there, get here early. The most popular concentrates, especially live rosin and premium cartridges, tend to move fast, and early shoppers consistently walk out with the widest selection.
If you want to skip the wait entirely, placing a pickup order online before you leave home locks in your products before they sell through and gets you straight to the counter when you arrive.
The extract shelf is fully stocked, the deals are live, and the budtenders are ready to help you find exactly what you’re looking for. Don’t let 710 Day pass you by from the couch. Come in, explore the category, and make this one count!
